This project is a discursive design exploration that addresses a pervasive taboo: the significant role of stress in infertility for individuals trying to conceive. By reframing the associated shame into a sense of pride, we designed statement products to foster openness and public discourse around this sensitive subject.

All design objects draw inspiration from contemporary social media dialogues among individuals navigating infertility, as well as the professional advice they choose to follow to enhance fertility. The advice, 'please protect your testicles' turned into a fashion piece, 'make sure to stay in the optimal position for 72h' turned into a couples furniture and the advice 'remember stress is an important cause of infertility' became the design of a stress relief jewelry piece. This project was created in collaboration with Andreea Tecusan, with special thanks to Are Mokkelbost for modeling and Pudder Agency for photo studio.